I was born to do this.
The more I have explored who I really am and my purpose in this world, the more everything makes TOTAL sense. When I was 6 living in Cincinnati OH I would draw pictures and load them into my wagon and go door to (to the people I knew) and sell my pictures for 25 cents to $1. I vividly remember doing this and feeling so confident in my product and knowing I was providing my neighbors with something of value, LOLZ. Once we moved to Kansas my hustle grew into a cleaning business at the age of 9. If there was anything engrained in me it was how to clean properly, my Sicilian mama don’t play. I made my price list on a piece of the grey lined paper, the kind that beads up when you erase it, and handed it out to the neighbors I had a good report with. I got one solid customer and every week I would go over to Jane’s house and dust, vacuum, and wash dishes. Each of those services had their own price point and I made anywhere from $4-$6 each visit. Shit, that was enough for my candy money! Two time business owner by the age of 9 haha, you see where I’m going with this?
When I would visit my Grandma, in Latrobe, PA, one of my favorite places was her bathroom. She had different brushes than we did at home so I would hit those first. Then my aunt Maria had a makeup drawer that I would pull out and look at all the makeup options and I distinctly remember the drawer smelling like the Estee Lauder navy blue eye liner. To this day navy blue eyeliner is a staple in my life. It represents a coming of age and a connection to the true gaudiness that is Lauren Purnell. After the brushes and makeup I’d open the closet to Narnia! The towel closet, with all the lotions and body products you could imagine. My mom was never a “girly girl” but my grandma and aunt were and their bathroom proved it. I would get a bowl from the kitchen and mix lotions and anything else that seemed like it would go. I’d make “face masks” with pink lotion and cocoa butter. I’d spray my hair with hair spray and clean my face with the round cotton pads and alcohol. Anything I could make up that seemed like it was doing something for me. This went on for a couple years until I ran through every “ingredient” in that closet and best believe I’d check every time for anything new to experiment with. See where I’m going with this?
I’ve been a “wild womxn” and I have the home videos to prove it. That was actually what my mom called me. She’d always say “Here comes the wild womxn!” then tell me to let her comb my hair but girl, from kindergarten I brushed my own hair. That was that!
As I reflect on who I really was before I got the idea in my head that my life would be focused around finding a husband to support me and provide a life where I could stay home, raise my children, and buy nice things (literally those were my aspirations graduating college). That’s all good, but for the love of Christ I had no identity. We’re not going to get into that now, this is about the SHOP! When I look back at the child I was and the womxn I’ve become they are extremely similar. I strive to return to that authentic form more and more each day. With every action I check in with my inner child and ask her if she’s proud. I strive to live as that
W I L D W O M X N with each new moment.
After all this background you can see why this Wild Womxn opening her own boutique, spa, sacred vortex is full circle. In hs I planned to go to the Marines. In college I was an alcoholic dropout working 40+ hours a week as a waitress tipsy off a 40 of King Cobra by the start of my shift at 4pm. After college ( I got my shit together and went back and graduated with a 3.8 after being on academic probation. Still an alcoholic, just brought the drank to class instead) I was working to pass the time while I was finding a husband to settle down with so I could stop working. That plan didn’t work out so well hahaha and along the way I rediscovered myself outside of society’s definition.
The way this all came about was magikal, as well, but for “get to the damn point” sake I’m saying I started in New York with my health coaching practice Bilancia Wellness (balance in Italian) then moved to Chicago and started Purnell Body Boutique hosting skincare parties where I sold other women’s products. Eventually I started my own line of PBB and had a launch party in NYC. PBB has been seasonal as I focused on other endeavors like my books, meditation mixtape, podcast, and being certified in Vaginal Steaming and Reiki. So to say this “happened overnight” is a lie but it kind of happened overnight.
This summer, after I completely surrendered my life to being a vessel for the light side and living my full purpose, my boyfriend would tell me I needed my own spot and I would bashfully agree. At the time I was doing vaginal steaming on a home visit basis and it was cool. I was building my clientele and customizing my steam experiences. I wasn’t really thirsty for my own space and all the scary responsibility that came with it. Then it started. I kept getting these STRONG urges to open my own space. I had no idea where to start or how I would get the money for it but the least I could do was write a business plan. I was INSPIRED. I wrote the plan and I shared it with my dad to look over. I planned on forming a beautiful presentation that I would take to investors and in a year or two I’d have this sizable, amazing space in the middle of some Queens neighborhood that was state of the art and funded by dollars that weren’t my own. I met with a small business mentor and after the meeting I was stuck on finding the right location and had a lot more research to do before moving forward. The plans were there but there was no urgency. After a while I started being open to even just getting a small space I could host clients. I spoke with my boyfriend about sharing a space that I could use during the day and he could use at night. I was into this idea and open to any spaces that were right. I set the intention that the right location would come to us and forgot about it
It was Saturday of labor day weekend and I attended the ISNPod Live with Stefanie Fuentes-Kumnipa in Brooklyn. My boyfriend came to pick me up and he told me while going to the store he saw a spot for rent he may want to put a studio in. We agreed to go see it the following day and I was excited for him! First thing in the AM we went to see the space. Immediately he said “this is your spot babe. This could be good for you” and I coyly said “yea, maybe.” See, he always says I don’t listen so even though I was scared and didn’t feel ready for my own spot I kept an open mind.
The more I looked around the more a vision came to life. The place looked like shit, so my imagination had to kick into gear. Once it did, OHHH BABY!!!
The day after we stopped in to see the space we started gutting it. It took us about a week to do the demo and we did everything ourselves. Two young, fine thangs that had no idea what they were doing have done almost every piece of reno and demo there was to do a month and a half after “running into” this opportunity. Neither of us had ever done anything like this before and we maintained 5 jobs between the two of us during this process, our relationship, and built the new business. We wouldn’t have been successful without the GoFundMe donations or my parents’ investment (they are 5% shareholders, AYE!). The support, motivation, and energy that came from the donations was unimaginable. I had no idea how important the rallying of my community would be for us. This shit has been scary, really scary. We’ve both stepped completely out of our comfort zones and embarked on a BUSINESS venture together. Not just any venture but a venture where we’re both ALL in. The stakes is high and there’s no turning back. During this process I told my friend Xiomara that “I’m just like WTF? This is happening?” everyday, and she said “If you don’t say WTF at least three times a day are you really living?” Hahaha I kept that so close to my heart. With every new project in the shop that we had to troubleshoot and learn how to do then do it then fix it then do it again, I asked myself “WTF?” as I saw my dream of being a retired material obsessed housewife dissolve with every pound of the hammer and donation. This is my path.
One of the greatest tools I’ve tapped into this year has been my intuition and channeling abilities. I was given the idea for the GoFundMe and I ignored it thinking it wasn’t something I wanted to do and seem needy. Then I got the idea again and I said, “fuck it” the people I’m worried about judging me are non-factors anyway and those who want to support will. Who am I to decide? Plus I’ve learned to listen to guidance. The more I use it the more I get.
This space has evolved very quickly over the last month and although it was much smaller than my original vision almost every aspect of my business plan from the beginning of the summer is present. INSANITY, right?! I’d like to walk you through all the intentional aspects of this space and the deliberate setup of services. This isn’t just a business it’s a movement. It’s a vortex of life changing healing and two of the strongest, most limitless people you know have joined forces to make this a reality.
***** more PICS Coming Soon*****
Grand Opening: 10/20/19 @ 1:11pm - 111 angel numbers are extremely special- Number 111 symbolizes the principles of spiritual awakening and enlightenment, high energy, inspiration and intuition, self-expression and sensitivity. Angel Number 111 is a message from your angels to be very aware of your persistent thoughts and ideas as these are manifesting quickly into your reality. Angel Number 111 also encourages you to assist and inspire the human race via your natural abilities, relying upon your inner-wisdom and intuition to guide you. Be an inspirational guiding light to bring illumination to others and to help raise spiritual awareness. Trust that the angels support you in your ‘lightwork’.
October is also a month of abundance and harvest (we’re reaping what we’ve sown) and it’s also the month where the veil is thinnest between the spiritual and physical world opening to endless possibilities and connection!
Location: Queens Village, NY (neighborhood in the borough of Queens close to Hollis on Jamaica Ave.) The location was chosen by the Universe and I trust it’s the best space for this us at this time. Plans to expand have already been put out there but we’re in no rush because everything divine time.
You walk in and are greeted with the earthy spa smell. Letting you senses know you are in a relaxing space. Sage and palo santo ignite the ancient wisdom in your body and connect you to the space even deeper. The essential oil aromatherapy calms your nerves and melts any anxiety you were carrying.
You are asked to remove your shoes (a way for us to keep the 205 square feet clean) and feel that much cozier and comfortable.
While you’re waiting you pour a cup of alkaline water from the copper/crystal water jug and have a seat with a small piece of paper to write down something you’re grateful for. This activity brings your mind to a positive place and helps you to be present in the space, absorbing even more healing. You add your piece to the jar on the alter surrounded by candles, flowers, and crystals raising the vibration of the collective.
Lauren calls you in for your service and you are transported to a soft yet bold aesthetic. The crystal wall paper envelops you and the aromatherapy is even stronger. The dim lighting and candles calm you. The 6 salt lamps emit their own vibe and protect you from EMTs and the music is on point! You enjoy your service, are sipping some tea with cinnamon infused raw honey and are ready to shop!
Most of products are women owned (for now) independent businesses. The makers each have a shelf and a spotlight so you can see who you are buying from, hence supporting. Every product in the store is made of non-toxic, natural ingredients. There are products for your home, body, mind, and spirit. The jewelry is fly af and curated/created with the best intentions.
You fill your rose water jar at the refill station filled with rose quarts and have Lauren mix you a face mask as well. Every herb, clay, oil, etc. is labeled with it’s benefits shining through, so not only do you learn more, you’re empowered.
Before you go, take a quick stop in the bathroom. ANOTHER aesthetic! It’s hot pink with positive affirmations, quotes, lyrics on the wall. You take a bathroom selfie, or it didn’t happen, and go on your way.
Other aspects of the space
Reiki is offered on a sliding scale to anyone formerly incarcerated. I have a passion for anyone who had to deal with out “judicial” system and it has a lot to do with having a brother currently serving time.
Alcohol is only offered with V-steams for parties. The reason is that it’s a bit counterproductive and steaming isn’t gimmicky, it’s real healing. It’s transformational, it’s high vibrational and I don’t want to dull it down trying to make it feel like an episode of Real Housewives. Come by after your services, once you’ve done the work and, shit! we’ll do shots and spark a J to celebrate your growth!
Coming Spring 2020
Live streaming daily - When there aren’t appointments in the shop you’ll be able to tune in and connect from anywhere in the world. We built this together, we want you to be there as much as possible.
Morning meditation - stop by on your way to work for a 10 minute mediation and some hot or iced tea!
Workshops - Electric Eating, Syncing Your Cycle with the Moon, Secret Club, Mix Your Own Mask, Self-care for Men 101 - and any others that come about :)
This has been one of the most in alignment projects I’ve ever done and I’m beyond grateful to have a partner that I can truly build an empire with. We have learned soooo much about construction and ourselves. Every endeavor I’ve embarked on has prepared me for this business. The funny things is, in the midst of this construction I started taking clients in a space I share with Justine Astacio -founder and owner of Louts Theory. So we’re opening this space with not one but TWO locations. There is availability for services at both locations. You can book HERE . The thing is, all you have to do is surrender and be open to all the magik, the support, the miracles, and the FUN that is waiting for you. It’s scary at first but the longer you practice the easier it gets and you will be AMAZED at the results. TWO FRIGGIN’ LOCATIONS, maaaaaan if you don’t go owf!!!!
Thank you for reading and being. We’re looking forward to seeing you very soon!
p.s. you can still donate HERE.
xoxoxoxox LOOOOOOOVE YOU!